Roofing Leads: 3 Easy Ways to Get More Roofing Business

A great way to develop more business is to get more leads. Leads are people you've come into contact with and formed a relationship with. They might be interested in purchasing your services, but they haven't committed just yet.

Advancements in technology have produced several tools and methods to help you get leads. In this article, we'll introduce three tactics you can leverage to get more leads for your commercial roofing business—including how to build a scheduling app that makes booking estimates effortless for potential clients.

Tactic #1: Enhance Your Website And Be Active on Social Media

Since you've already got a website, ensure that your Google Business Profile is up to date. A current Google Business Profile gives visitors your contact information and allows them to review your business. It also puts you on Google Maps, making it easier for leads to find you.

Use your website to create content that spotlights your commercial roofing expertise. A common way of doing this is to write a blog.

Here are possible topics you can offer your professional opinion about:

By offering your professional expertise on various commercial roofing topics, leads will see you as a trusted source of information and might be inclined to recruit your services.

Spice up your articles with a bit of SEO. Do this by finding keywords using Google Ads. Keywords are the words or phrases people google to search the internet. You'll want to use low-competition keywords (keywords with a score of 29 or below) and a monthly search volume of 100 or above.

Using keywords could bring your article to Google's search results page when people are looking for information about that particular keyword.

Keep Your Facebook and LinkedIn Business Pages Active and Up To Date

A Facebook Business page is an important tool that gives your business visibility. Many businesses that could be your clients also have Facebook Business Pages. Conduct research by searching for businesses that might need your services.

Lead generation is relationship development, so be outgoing and strike up conversations with potential leads you find by seeking out businesses on Facebook.

LinkedIn is incredibly powerful for popularizing your commercial roofing business. If you're not on LinkedIn, sign up immediately at www.linkedIn.com. When creating your profile, make sure to include all your professional information, such as your educational background, work experience, and areas of expertise.

After you finish making your LinkedIn profile, create a LinkedIn Business page for your commercial roofing business. Follow these steps to build a lead-generating LinkedIn business page:

  1. Navigate to the LinkedIn Business page builder.
  2. Fill in all the necessary information and set your business location.
  3. Set a picture of your logo as your business's profile picture. For the background pic, use a professional-looking photo of your brick-and-mortar or a shot of your entire team.
  4. Invite people from your personal network to follow your LinkedIn business page. LinkedIn initially gives you 100 invites a month; when your follower count hits 500, you'll get 250 per month.
  5. Post engaging content blurbs, which are a few sentences about commercial roofing topics every couple of days. Don't forget to promote freshly published blog articles on your LinkedIn page, too.

Once your LinkedIn business account is complete, use your personal profile to make personal connections with potential leads. Before beginning, ensure the information on your LinkedIn profile is complete. Importantly, portray yourself in a flatteringly professional light with an approachable profile picture.

Potential leads can learn a great deal of information about you as a professional by simply glancing at your LinkedIn profile.

Leverage LinkedIn's search bar and reach out to potential leads by sending them a message. In your message, include the following:

Prioritize connecting with professionals like contractors, commercial real estate agents, and developers. These professionals will likely need your services whenever their projects initiate—next week, next month, in three months, or next year.

If you already have a relationship with a developer who will break ground on a new project next quarter, you have a lead who you can pitch.

Reaching out to leads everyday on LinkedIn will slowly grow your network. Just like your Facebook business profile, it's important to strike up conversations with your new connections. Aim to meet up with connections in your area for lunch or coffee—make it your treat.

Instagram: The 21st Century's Billboards and TV Ads

Instagram is a great way to present your work, highlight your skills, and introduce your team to the world. Connecting your Instagram account to your website is a must, as site visitors can jump over to your Instagram and view your most recent work.

Feature the following on your Instagram account:

If you include people outside of your organization in the photos, ensure that you have their consent. For testimonials (and positive reviews on Google or Facebook), offer clients a small reward to show your gratitude.

This can be a free beverage from your local coffee shop, or a cool piece of branded merch, like a spirit level or tape measure with your logo. Clients will be grateful for small tokens of appreciation. Wherever and whenever they use the branded merch you gave them, people around them will see your logo.

Tactic #2: Run Google and Facebook Ad Campaigns

A highly effective way to make your site visible to web browsers is by running Google and Facebook Ad Campaigns. While you need to pay some money, you don't need SEO knowledge to run ads.

For Google Ad Campaigns, use your Google Ads Account you signed up for earlier to find keywords. Each keyword is priced differently; you'll pay a higher price for popular keywords. When people search for the keyword you purchased, your site will appear at the top of the search results page.

Facebook Ad Campaigns are a little different. Instead of paying for keywords, you pay to insert your business page within the feeds of targeted Facebook users. You choose which users you want to target by selecting age, profession, location, hobby, etc.

A good rule of thumb is to select people and businesses from your area. Target the professions we mentioned previously: contractors, commercial real estate brokers, and developers. They will most likely need your services at some point.

Running successful ad campaigns doesn't require a bank-breaking budget. You can gain visibility for about $500 a month. Facebook and Google will also provide you with analytical reports that detail your campaign performance. Learn insights from these so you can run a more successful future campaign.

Tactic #3: Build an App for Estimate Scheduling and Maintenance Services

Adalo is a no-code app builder for database-driven web apps and native iOS and Android apps—one version across all three platforms, published to the Apple App Store and Google Play. Use it to create a scheduling app for maintenance, estimates, and compliance checks that sets your roofing business apart from competitors still relying on phone calls and email chains.

Ada, Adalo's AI builder, lets you describe what you want and generates your app. Magic Start creates complete app foundations from a description, while Magic Add adds features through natural language.

Creating an app with Adalo requires no technical or coding knowledge. The platform's responsive drag-and-drop interface has been described as "easy as PowerPoint," letting you construct your app visually. Magic Start generates complete app foundations from a simple description—tell it you need a scheduling app for a commercial roofing business, and it creates your database structure, screens, and user flows automatically. What used to take days of planning happens in minutes.

Your leads can easily download your app from the Apple iOS and Google Play Stores or directly from your website. The simplicity of booking an estimation with just a few taps will appeal to leads who don't want to take the time to make a call or write an email.

Why Native Apps Matter for Lead Generation

Adalo's builder lets you publish the same app to the web, native iOS, and native Android, all without writing a line of code or rebuilding. This is a significant advantage over web wrappers or progressive web apps—your app lives in the app stores where potential clients already browse, giving you distribution through Apple and Google's vast marketplaces.

Unlike platforms that wrap web apps for mobile (which can add 2-3 seconds of load time and feel sluggish), Adalo compiles to true native code. Your scheduling app will feel fast and responsive, which matters when you're trying to make a professional impression on potential clients.

The platform's modular infrastructure scales to serve apps with millions of monthly active users, with no upper ceiling. Paid plans include unlimited database records—no caps on how many leads, appointments, or service records you can store. And with no usage-based charges, you won't face surprise bills as your app grows.

Push Notifications Keep You Top of Mind

Adalo lets you send out push notifications when routine gutter cleanings, annual inspections, or other maintenance needs to happen. You can customize how far in advance you want to send your notifications.

Leads will greatly appreciate the reminders. Sometimes, people who are busy forget about an estimation service they made 4 weeks ago. Staying in the forefront of people's minds is a great way to transform leads into clients.

Consider setting up automated notification sequences: a reminder one week before scheduled maintenance, another the day before, and a follow-up after the service asking for a review. This kind of systematic communication builds trust and keeps your business relationship active.

Pricing That Makes Sense for Small Businesses

Adalo's pricing starts at $36/month with unlimited usage and app store publishing—including unlimited updates to your apps once published. Compare this to alternatives: Bubble's comparable mobile offering starts at $59/month with usage-based charges and record limits. Glide starts at $60/month but doesn't support App Store or Play Store publishing at all. For a commercial roofing business looking to stand out with a professional mobile presence, Adalo offers the most straightforward path to the app stores.

The Goal: Transforming Leads Into Clients

Gathering leads by making new connections and building relationships is a lengthy process. Work on getting leads daily, with your main goal in mind: transforming your leads into paying customers. If you stay persistent, your efforts will pay off.

The three tactics outlined here work together. Your website and social media presence establish credibility and attract initial interest. Paid advertising accelerates visibility to targeted prospects. And a scheduling app removes friction from the booking process, making it easy for interested leads to take the next step.

Over 3 million apps have been created on Adalo, processing 20 million+ data requests daily with 99%+ uptime. That's the kind of reliability you want backing your business's digital presence. When a developer or property manager downloads your app to schedule an estimate, you want it to work flawlessly every time.

FAQ

Why choose Adalo over other app building solutions?

Adalo is an AI-powered app builder that creates true native iOS and Android apps. Unlike web wrappers, it compiles to native code and publishes directly to both the Apple App Store and Google Play Store from a single codebase—the hardest part of launching an app handled automatically. Paid plans include unlimited database records with no usage-based charges.

What's the fastest way to build and publish an app to the App Store?

Adalo's drag-and-drop interface and AI-assisted building let you go from idea to published app in days rather than months. Magic Start generates complete app foundations from a simple description, and Adalo handles the complex App Store submission process so you can focus on your app's features instead of wrestling with certificates and store guidelines.

Can I easily build a scheduling app for my commercial roofing business?

Yes, with Adalo you can easily build a scheduling app for estimates, maintenance services, and compliance checks. The responsive drag-and-drop interface requires no technical or coding knowledge, allowing you to create a professional app that your leads can download directly from app stores or your website.

How can push notifications help convert leads into customers?

Push notifications allow you to send timely reminders for routine maintenance, annual inspections, or upcoming appointments. With Adalo, you can customize how far in advance notifications are sent, keeping your business top-of-mind for busy leads who might otherwise forget about scheduled services.

What are the most effective digital tactics for generating commercial roofing leads?

The three most effective tactics include enhancing your website with SEO-optimized content while staying active on social media platforms like LinkedIn, Facebook, and Instagram. Running targeted Google and Facebook ad campaigns can boost visibility for around $500 monthly. Building a scheduling app makes it easy for leads to book estimates with just a few taps.

Which social media platforms are best for commercial roofing businesses?

LinkedIn is incredibly powerful for B2B connections with contractors, commercial real estate agents, and developers who will likely need roofing services. Facebook Business pages help you research and connect with potential clients, while Instagram serves as a visual portfolio to showcase your completed projects, team, and client testimonials.

Do I need a large budget to run effective online ad campaigns?

No, running successful ad campaigns doesn't require a bank-breaking budget. You can gain meaningful visibility for about $500 a month through Google and Facebook ads. Both platforms provide analytical reports detailing campaign performance, helping you learn insights to improve future campaigns.

How much does it cost to build a lead generation app with Adalo?

Adalo's pricing starts at $36/month with unlimited usage and app store publishing, including unlimited updates to your apps once published. This compares favorably to alternatives like Bubble ($59/month with usage limits) or Glide ($60/month without app store publishing support).

Do I need coding experience to build an app for my roofing business?

No coding experience is required. Adalo's visual builder has been described as "easy as PowerPoint." You drag and drop components to build your app, and Magic Start can generate complete app foundations from a simple description of what you need.

Can my scheduling app scale as my business grows?

Yes, Adalo's modular infrastructure scales to serve apps with millions of monthly active users, with no upper ceiling. Paid plans include unlimited database records, so you won't hit storage limits as you add more leads, appointments, and service records over time.