Discover 19 Wix Alternatives for Easy Website Building

Finding the right website builder means looking beyond drag-and-drop simplicity to consider what you actually need: a web presence, mobile reach, or both. If you're exploring alternatives to Wix, the options range from design-focused platforms to full app-building solutions.

Adalo is a no-code app builder for database-driven web apps and native iOS and Android apps—one version across all three platforms, published to the Apple App Store and Google Play. Wix, by comparison, is a popular drag-and-drop website builder offering extensive templates and basic e-commerce features, but it's limited to web-only publishing without native mobile app capabilities.

What matters most is app success: launching as fast as possible with an MVP and reaching the biggest audience. That means considering not just a web app, but Android and iOS apps published to the app stores—where billions of users discover new tools and push notifications keep them engaged. The comparison below covers 19 alternatives across different use cases, from beautiful portfolio sites to scalable e-commerce platforms, helping you find the right fit for your goals.

If you're looking for the best Wix alternatives, start with Adalo, Shopify, and Squarespace. Adalo allows you to build both websites and native mobile apps from a single codebase, Shopify excels in e-commerce, and Squarespace offers beautiful design templates.

Read on to learn more about:

Let's dive into why users are moving away from Wix and exploring these other options.

Independent research from App Builder Guides' State of App Building report (February 2026) analyzed 190 Reddit threads and 150+ platform citations across 345 data points with zero platform sponsorships. Adalo ranked first among visual builders for non-developers.

Visual builder rankings from the State of App Building report. Adalo ranked first at 5.76, Bubble sixth at 4.18 out of 10
Source: App Builder Guides' State of App Building report (February 2026). 190 Reddit threads, 150+ platform citations, zero sponsorships.

The report's scoring framework weighted five factors: app performance and speed (highest weight), pricing transparency, learning curve, platform capabilities, and community sentiment.

What is Wix?

Wix is an easy-to-use website builder that allows folks with no coding or technical experience to create their website by selecting a template from Wix's robust template library and then using a drag-and-drop editor to customize their site.

One of the most popular website builders available, Wix offers one of the largest template libraries, allowing for the creation of nearly any website. You'll also find features like a content management system, an integration with SEMrush for SEO, the ability to take payments, and more.

Why Search for a Wix Alternative?

While Wix offers its advantages, it has a few downsides that take away from its easy-to-use, no-fuss appeal. Many folks end up searching for a Wix alternative because of the following reasons:

However, if your business is growing and you need more storage space, robust marketing tools, and other advanced features, your only option is $100/month more, which is Wix's $159/month (billed monthly) tier. This pricing gap leaves many growing businesses searching for alternatives that offer better value at intermediate price points.

The Top 19 Best Wix Alternatives

  1. Adalo
  2. Squarespace
  3. Shopify
  4. GoDaddy
  5. Weebly
  6. WordPress
  7. Webflow
  8. Hostinger Website Builder
  9. Strikingly
  10. Jimdo
  11. Duda
  12. Carrd
  13. Ucraft
  14. IONOS
  15. Site123
  16. Pixpa
  17. BigCommerce
  18. Square Online
  19. Simvoly

#1 Adalo

Adalo app builder interface

Overview

Adalo is a no-code app builder for database-driven web apps and native iOS and Android apps—one version across all three platforms. AI-assisted building and streamlined publishing enable launch to the Apple App Store and Google Play in days rather than months. Describe what you want to build, and its AI-assisted tools generate your database, screens, and logic.

Ada, Adalo's AI builder, lets you describe what you want and generates your app. Magic Start creates complete app foundations from a description. Magic Add adds features through natural language. X-Ray identifies performance issues before they affect users.

Following the Adalo 3.0 infrastructure overhaul in late 2025, the platform is now 3-4x faster with modular infrastructure that scales with your app's needs. This means no record limits on paid plans—your database can grow as large as your business requires. If your plan is mass distribution through the app stores' vast marketplaces, this is a compelling option versus many of the web-only builders available today.

What It Does Better Than Wix

Who It's Best for

Over the years, we've recommended Adalo more than any other platform for building apps. This is because Adalo provides freelancers, entrepreneurs, and small and medium businesses with enough power and ease to build an app or website that's specifically catered to their needs.

With over 3 million apps created on the platform, Adalo's visual builder has been described as "easy as PowerPoint" while delivering professional-grade applications. The AI features Builder promises vibe-coding creation speed for those who want to build even faster.

Pricing

Start using Adalo for only $36/month (billed monthly) with unlimited usage and no record caps on your database. Unlike competitors that charge based on workload units or database records, Adalo's paid plans include unlimited database records and no usage-based charges—meaning no bill shock as your app grows.

Final Verdict

Adalo is our top Wix alternative because it allows you to create apps for the web and app stores while providing the power to scale. The combination of AI-assisted building, native app compilation, and unlimited data storage on paid plans makes it the most versatile option on this list.

#2 Squarespace

Squarespace website builder interface

Overview

Squarespace is a website builder known for its sleek templates and simple interface, providing a platform for beginners and techies looking to create eye-catching websites.

What It Does Better Than Wix

Who It's Best for

Squarespace is an excellent Wix alternative if you're a photographer, artist, or blogger aiming to prioritize design aesthetics for your small business but need a simple drag-and-drop interface.

Pricing

Squarespace starts at $25/month (billed monthly), giving you complete template access and the ability to optimize your site for mobile. Those who need e-commerce options like taking payments and sending invoices should try the $36/month (billed monthly) version.

Final Verdict

Overall, Squarespace is an excellent choice for small businesses looking to build a visually impressive site. However, if you need mobile app capabilities alongside your website, you'll need to look elsewhere—Squarespace is web-only.

#3 Shopify

Shopify e-commerce platform interface

Overview

Shopify best suits entrepreneurs and businesses whose primary business is selling goods online.

What It Does Better Than Wix

Who It's Best for

If you're a business focused on e-commerce, scaling your online store, or expanding into multi-channel retail, Shopify is a great Wix alternative.

Pricing

Shopify starts at $39/month (billed monthly), allowing you to ship to up to 10 inventory locations and providing a basic point-of-sale system. The $105/month plan is great for small teams, allowing you to add up to 5 users to your Shopify account and offering an up to 88% discount on shipping.

Final Verdict

For folks looking to scale their e-commerce business or looking to integrate their brick-and-mortar with online operations, Shopify is a no-brainer. Just keep in mind that Shopify is purpose-built for e-commerce—if you need a general-purpose app or mobile presence, consider pairing it with a platform like Adalo.

#4 GoDaddy

GoDaddy website builder interface

Overview

Originally a hosting service, GoDaddy has expanded into a simple website builder, providing a range of user-friendly tools that are excellent for budget-conscious users.

What It Does Better Than Wix

Who It's Best for

GoDaddy is optimal for small to medium-sized businesses that need a straightforward, all-in-one website builder to manage their online presence.

Pricing

As we said earlier, pricing starts at $9.99/month, which includes website hosting and 24/7 support. You'll get additional SEO features and integrations with payment platforms for $14.99/month ($179.88 billed annually).

Final Verdict

GoDaddy is a solid choice for businesses that want simplicity, robust support, and budget-friendly website builder options.

#5 Weebly

Weebly website builder interface

Overview

Weebly is a robust website-building platform offering easy-to-use tools and a drag-and-drop interface. It allows businesses, online stores, and individuals with personal brands to create professional-looking websites.

What It Does Better Than Wix

Who It's Best for

If you need a straightforward, fast website builder, Weebly is your go-to. It's also a splendid choice for first-time website builders who've never used a drag-and-drop interface.

Pricing

For $13/month (billed monthly), you'll get SSL security and SEO tools. If you want unlimited storage, advanced statistics, and a free domain, go with the $16/month (billed monthly) version.

Final Verdict

Weebly is a top choice for budget-minded folks aiming to build a website quickly. It's also an ideal option for beginners, as they should find the Weebly experience more seamless and simpler than Wix.

#6 WordPress

WordPress content management system interface

Overview

WordPress offers one of the most flexible platforms, with options for individual content creators and large enterprises.

What It Does Better Than Wix

Who It's Best for

While it's a bit more technical than Wix, WordPress is a robust option for folks who need a strong, scalable website platform capable of supporting everything from a weekly blog to complex e-commerce solutions.

Pricing

WordPress starts at $18/month (billed monthly) and offers payment integrations and the option to earn a little cash on the side with WordAds, WordPress's banner ad functionality. The $40/month (billed monthly) is suitable for folks wanting to scale, as it provides unrestricted bandwidth and security features like spam protection and malware detection.

Final Verdict

If you're a content creator, value functionality over design, or just want a website that you can scale, look into WordPress.

#7 Webflow

Webflow design interface

Overview

Webflow is one of the most powerful Wix alternatives. Although it has a learning curve, it offers a complete suite of design tools that allow for tremendous flexibility and control.

What It Does Better Than Wix

Who It's Best for

Although you'll need to spend some time overcoming the learning curve, Webflow is ideal for businesses of all sizes. It provides advanced design tools and the flexibility to create a wide range of different website features.

Pricing

Webflow starts at $18/month (billed monthly), letting you build a site of up to 150 pages and take 500 monthly submission forms. $29/month (billed monthly) gets you 50GB of bandwidth and access to its glorious CMS features.

If you're running an agency, you can get their $28/month per seat (billed monthly) version, which allows you to create unlimited websites (provided you have a domain) of up to 150 pages with a team of 3.

If you have a larger team, try the $60/month per seat version that still gives you unlimited websites of up to 150 pages that you bring a domain to, but you get up to 9 seats, and you can grant team members special permissions.

Final Verdict

If you require a website builder that provides more design control and building flexibility than Wix, consider using Webflow. Note that Webflow is web-only—for native mobile apps, you'd need a separate solution.

#8 Hostinger Website Builder

Hostinger website builder interface

Overview

Focusing on simplicity, the Hostinger Website Builder is an excellent choice for beginners or folks who want to create a simple website on the fly.

What It Does Better Than Wix

Who It's Best for

If you're a first-time website builder with zero tech experience, Hostinger is a solid Wix alternative.

Pricing

Hostinger's cheapest tier starts at $2.99/month (billed upfront for 48 months at $143.52) and includes unlimited bandwidth, free SSL, and a custom domain. The next tier costs $3.99/month (billed upfront for 48 months at $191.52) and offers features like daily backups, 200 GB of storage, and eCommerce tools for online stores.

Final Verdict

Hostinger's website builder is a fantastic and affordable option for beginners who want to create a high-performing website. The long commitment period is the main consideration.

#9 Strikingly

Strikingly website builder interface

Overview

Strikingly is a website builder designed for simple sites and landing pages.

What It Does Better Than Wix

Who It's Best for

Folks needing simple one-page sites or landing pages will be at home with Strikingly. However, you can also build larger sites of up to 100 pages with Strikingly—the common denominator here is Strikingly's seamless simplicity.

Pricing

For $12/month (billed monthly), get an unlimited number of simple sites with up to 500 MB of storage and up to 5 pages per site. For $20/month (billed monthly), you'll get unlimited bandwidth, 3 sites of up to 100 pages, and e-commerce features letting you sell up to 300 products.

Final Verdict

Strikingly is a viable Wix alternative for those needing to make a simple, no-frills, polished site in just a few minutes.

#10 Jimdo

Jimdo AI website builder interface

Overview

Jimdo leverages AI tools to create simple websites of up to 50 pages.

What It Does Better Than Wix

Who It's Best for

Anyone wanting a simple, cost-effective way to establish an online presence in a few clicks and prompts will be well-served by Jimdo.

Pricing

For $11/month ($132 billed at once, annually), you'll get a free domain, up to 10 pages, and 5 GB of storage. The $17/month ($204 billed at once, annually) offers a site of up to 50 pages, SEO tools, 10GB of storage, and priority support.

Final Verdict

Jimdo is excellent for anyone who needs a simple site with a lightning-fast setup. For those who want AI-assisted building with mobile app capabilities, Adalo's Magic Start offers similar speed with the added benefit of native app publishing.

#11 Duda

Duda website builder for agencies

Overview

Duda is an ideal website builder for website building agencies and SaaS (software as a service) businesses.

What It Does Better Than Wix

Who It's Best for

Due to the tech-centric features that it offers, Duda's primary users are website-building agencies and SaaS companies.

Pricing

Duda's Basic Plan starts at $25/month (billed monthly), providing unlimited storage and bandwidth and up to 1,000 pages. For $39/month (billed monthly), you can import content from other sites onto your Duda-made website and leverage Duda's AI assistant to write sections of your web copy.

Final Verdict

With special tech-centric features and unlimited bandwidth and storage, Duda is the Wix alternative for agencies and software developers focused on web projects.

#12 Carrd

Carrd one-page website builder

Overview

Carrd is a streamlined website builder designed for creating simple, responsive, one-page websites.

What It Does Better Than Wix

Who It's Best for

Folks on a budget and only need to develop a one-page site should consider Carrd.

Pricing

Carrd lets you build 3 one-page sites for $9/year, and you can choose from many templates, elements, and other features. If you need more sites, check out the $19/year version, allowing for up to 10 one-page sites along with different functionalities like Google Analytics and meta tags to beef up SEO.

Final Verdict

For those looking for a cheap, simple, one-page website builder Wix alternative, Carrd is the way to go.

#13 Ucraft

Ucraft website builder interface

Overview

Ucraft is a streamlined website builder for creating portfolios, blogs, and info sites.

What It Does Better Than Wix

Who It's Best for

This mainly benefits startups and small enterprises that are establishing their brand online on a budget.

Pricing

Ucraft allows you to build general websites for portfolios, landing pages, and more for $14/month (billed monthly). You'll get SEO tools, analytics, and other integrations. For e-commerce, pricing starts at $21/month (billed monthly), allowing for the sale of up to 20 products on unlimited pages.

Final Verdict

If you're looking for a cheaper Wix alternative that provides a more robust set of features, try out Ucraft.

#14 IONOS

IONOS AI website builder

Overview

IONOS leverages AI to offer a streamlined website builder that allows for rapid website creation with minimal effort and is tailored to your specific needs.

What It Does Better Than Wix

Who It's Best for

IONOS caters to those who are really strapped for time and want to get your website released in minutes.

Pricing

Starting at $1/month ($12 billed annually), you can build a website of up to 200 pages and 50GB of space. For $17/month ($204 billed annually), you'll get unlimited pages, storage space, and an advanced AI image generator.

Final Verdict

For those looking to develop a website with AI at breathtaking speeds and wallet-friendly prices, IONOS tops the list for web-only solutions.

#15 Site123

Site123 simple website builder

Overview

Site 123 is a simple, straightforward, and streamlined tool for building small websites.

What It Does Better Than Wix

Who It's Best for

Site 123 is ideal for beginners and those who need to get a website up and running quickly and can't be bothered by learning an involved drag-and-drop interface.

Pricing

Besides the free version, which allows for a minuscule site with up to 250MB of storage, Site 123 has only one pricing tier, $12.80/month (billed monthly), which provides for 3GB of storage and 3GB of bandwidth.

Final Verdict

If you need a no-fuss website builder without a learning curve, Site 123 is the Wix alternative for you.

#16 Pixpa

Pixpa portfolio website builder

Overview

Pixpa is a website builder for photographers, artists, and creatives, allowing them to create beautiful portfolios, client galleries, blogs, and e-commerce stores.

What It Does Better Than Wix

Who It's Best for

This one is hands down the Wix alternative for creative folks who want to sell their art online.

Pricing

For $8/month (billed monthly), you'll be able to build a 10-page website with up to 200 images. If you want to create blogs to boost your SEO, you'll need to pay $15/month (billed monthly)—but this plan also gives you unlimited images and the ability to watermark them.

Final Verdict

If you're selling any kind of art and want to create a site to market it, Pixpa is the best Wix alternative on this list to do so.

#17 BigCommerce

BigCommerce e-commerce platform

Overview

BigCommerce is an e-commerce website builder that empowers businesses to build, innovate, and grow their online stores.

What It Does Better Than Wix

Who It's Best for

Anyone looking to create an e-commerce site that they hope to scale will be right at home with BigCommerce.

Pricing

BigCommerce doesn't publish its pricing, so you'll need to contact them directly to learn more.

Final Verdict

BigCommerce has all the functionality and scalability options you need to create a super functional e-commerce site.

#18 Square Online

Square Online e-commerce builder

Overview

Built by Square, the popular point-of-sale (POS) system, Square Online is a seamless tool for merchants to create a professional e-commerce platform, integrating physical and online sales.

What It Does Better Than Wix

Who It's Best for

Square Online best suits small to medium-sized businesses that want to bridge their physical and online store operations.

Pricing

At $29/month plus 2.9% plus $0.30 per transaction (billed annually at $348), you can build a white-label website with individual customer accounts, personalized ordering, and more. The $79/month plus 2.6% plus $0.30 per transaction (billed annually at $948) gives you more perks, waived in-house delivery fees, and real-time shipping rates.

Final Verdict

Square Online is more than a website builder—it also provides an inventory and customer management system, helping streamline operational tasks while fusing a traditional brick-and-mortar with an online presence.

#19 Simvoly

Simvoly sales funnel builder

Overview

Simvoly is an all-in-one website-building platform integrating websites, e-commerce, and marketing and sales funnels.

What It Does Better Than Wix

Who It's Best for

Simvoly is ideal for entrepreneurs and small businesses needing integrated sales and marketing tools in one place.

Pricing

Starting at $18/month (billed monthly), Simvoly lets you launch one sales funnel on a site of up to 20 pages and allows you to send up to 1,200 emails per month. The $36/month (billed monthly) version lets you create unlimited pages and up to 6 funnels per month.

Final Verdict

Simvoly offers enough tools and functionality to build a website to market and sell products while retaining customers.

How Do Other App Builders Compare?

Beyond traditional website builders, you might be considering app-building platforms. Here's how some popular options stack up:

Bubble

Bubble's web and mobile wrapper offering starts at $59/month with usage-based charges (Workload Units) and limits on records. While Bubble offers extensive customization, this often results in slower applications that can struggle under increased load. Many users end up hiring experts to optimize performance—claims of millions of MAU typically require professional help to achieve.

Bubble editor interface
Bubble's editor interface

Bubble's mobile solution is a wrapper for the web app, which introduces potential challenges at scale. This also means one app version doesn't automatically update web, Android, and iOS apps deployed to their respective stores. In contrast, Adalo's native compilation means one build publishes to all three platforms simultaneously at $36/month with no usage-based charges and no record limits.

FlutterFlow

FlutterFlow is a "low-code" platform designed for technical users, not a true no-code solution. Users need to manage and set up their own external database, which requires significant learning complexity—especially when optimizing for scale, as suboptimal setup can create performance problems. This ecosystem is rich with experts precisely because so many people need help and end up spending significant sums chasing scalability.

FlutterFlow editor interface
FlutterFlow's editor interface

FlutterFlow's builder is also limited in view, making it slow to see more than 2 screens at once, whereas Adalo can display up to 400 screens at a time on one canvas. Pricing starts at $70/month per user for easy app store publishing, but this still doesn't include a database—you'll need to source, set up, and pay for that separately.

Glide

Glide is heavily format-focused and restricted to set templates. This makes it fast to build and publish with, but creates generic, simplistic apps with limited creative freedom. Glide is a go-to for spreadsheet-based apps, but even that doesn't compare to the convenience of Adalo's SheetBridge, which enables you to turn a Google Sheet into an actual database for the easiest control without database-related learning.

Glide editor interface
Glide's editor interface

Pricing starts at $60/month to get the ability to build an app with a custom domain, but it's still limited by app updates and data record rows, which attract additional charges. Critically, Glide does not support Apple App Store or Google Play Store publishing.

Softr

Softr pricing starts from $167/month to publish an actual Progressive Web App, which is still restricted by records per app and records per datasource. Softr does not support Apple App Store and Google Play Store publishing, or iOS and Android app creation. Softr is looked to for spreadsheet app building, provided the web app restrictions are met and the higher price point is acceptable.

Thunkable

Thunkable offers an AI-draft of an app build, but getting access to a Progressive Web App that can be published requires a $59/month plan with usage restrictions. To get to a responsive app requires a custom pricing tier beyond their advertised $189/month Advanced tier.

Build a Website and an App with Adalo

Create your site with Adalo and publish it as a web app that users can access with their desktop or mobile browsers. Start building by selecting one of Adalo's templates or use Magic Start to generate a complete app foundation from a simple description. Craft your user interface using Adalo's visual drag-and-drop editor—described by users as "easy as PowerPoint."

Juice up your app with some powerful plugins, and take payments with Adalo's native Stripe integration. You'll also be able to publish your app to the Apple App Store and Google Play Store from a single codebase—an action that's not easily done with Wix or most website builders on this list.

With over 3 million apps created on the platform and modular infrastructure that scales to serve apps with millions of monthly active users, Adalo provides the foundation for apps that can grow with your business. The X-Ray feature identifies performance issues before they affect users, ensuring your app stays fast as it scales.

Sign up for Adalo's free version today and discover why it's our favorite Wix alternative for those who need both web and mobile app capabilities.

FAQ

Why choose Adalo over other app building solutions?

Adalo is an AI-powered app builder that creates true native iOS and Android apps. Unlike web wrappers, it compiles to native code and publishes directly to both the Apple App Store and Google Play Store from a single codebase—the hardest part of launching an app handled automatically. With unlimited database records on paid plans and no usage-based charges, you won't face bill shock as your app grows.

What's the fastest way to build and publish an app to the App Store?

Adalo's drag-and-drop interface combined with AI-assisted building through Magic Start and Magic Add lets you create complete apps in days rather than months. The platform handles the App Store submission process, so you can go from idea to published app without learning complex deployment procedures.

What are the main reasons people switch from Wix to alternatives?

Users typically switch from Wix due to limited flexibility in site layout control, insufficient third-party integrations for specialized needs like e-commerce, and rigid pricing structures. The jump from Wix's $36/month tier to the $159/month tier can be too steep for growing businesses that need more features.

Which Wix alternative is best for e-commerce businesses?

Shopify is the top choice for e-commerce-focused businesses, offering specialized tools like advanced shipping capabilities, multiple payment integrations, and point-of-sale systems for brick-and-mortar stores. It's designed specifically for managing extensive product inventories and complex sales operations.

Which is more affordable, Adalo or Bubble?

Adalo starts at $36/month with unlimited usage and no record caps, while Bubble starts at $59/month with usage-based Workload Unit charges and record limits. Adalo's predictable pricing means no surprise bills as your app scales, whereas Bubble's usage-based model can lead to unexpected costs.

Which is easier for beginners, Adalo or FlutterFlow?

Adalo is significantly easier for beginners. FlutterFlow is a "low-code" platform designed for technical users that requires you to set up and manage your own external database. Adalo includes an integrated database, AI-assisted building with Magic Start, and a visual builder described as "easy as PowerPoint."

Is Adalo better than Glide for mobile apps?

Yes, for native mobile apps. Glide does not support Apple App Store or Google Play Store publishing—it's limited to web apps. Adalo compiles to true native iOS and Android apps that can be published to both app stores. Glide is faster for simple spreadsheet-based web apps, but Adalo's SheetBridge offers similar spreadsheet connectivity with the added benefit of native app publishing.

Can I migrate from Bubble to Adalo?

While there's no automatic migration tool, many users have successfully rebuilt their Bubble apps in Adalo. The process is often faster than expected thanks to Magic Start, which can generate your app's foundation from a description. Users typically find Adalo's simpler architecture easier to maintain long-term.

What makes Adalo different from traditional website builders like Squarespace or Weebly?

Unlike traditional website builders, Adalo lets you create database-driven web apps and native mobile apps that can be published to the Apple App Store and Google Play Store. It also offers thousands of integrations with tools like Mailchimp, Zapier, and QuickBooks, plus native Stripe integration for payments.

Is there a free version available to test Adalo before committing?

Yes, Adalo offers a free version that lets you publish your app on the web while leveraging useful features like payment integration with Stripe. You can also release a test version of your app that allows you to take client payments before upgrading to a paid plan starting at $36/month.